Incumbent Brands, Challenger Brands, New Brands: Cookware, Bakery, Deli, Dairy, Beverage, Prepared Meals, Healthy Focused, Fresh, Frozen
Consumers today are poring over labels and researching products online. They’re asking where things are made, what they’re made of, how to use them.
They want to be informed, but they still expect a good story. One that they can share. One that can become part of their own story.
Increasingly, F&B brands must educate and relate in order to survive a world where hundreds of new products get launched every day. But the opportunity to explain to your audience why your products are different—better—is vast and limited, all at once. You have countless communication vehicles to choose from, but only moments to connect as they walk by the shelf, scroll down their feed, skim an article.
We help you figure out what to say, how to say it, and where to say it.