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PRESS

As a leading marketing and branding agency based in Charlotte, we craft unforgettable brand experiences that elevate hotels, restaurants, and lifestyle destinations across the Southeast. Hear how we're changing the landscape in Charlotte and beyond.

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Running Restaurants

Restaurant Marketing and Brand 101 with Joe Haubenhofer

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The Restaurant Innovator Podcast

How To Establish Your Restaurant Brand DNA with Joe Haubenhofer

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FSR Magazine

How To Scale Your Restaurant Brand Without Losing Its Identity 

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Modern Restaurant Management

Pandemic Reflections: What Lessons The Restaurant Industry Learned?

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Modern Restaurant Management

How To Build Cohesive, Memorable Brands That Resonate With Guests

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FSR Magazine

Small Touches, Big Impact - How Branding Details Win Guests Over

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Charlotte Business Journal

How He Helps Charlotte Restaurants Go Beyond The Concept

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Charlotte Observer

How The Plaid Penguin Cooks Up The Right Message

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FSR Magazine

Use This Strategy To Improve Customer Experience

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HOW Design Magazine

Designer Dinner Parties

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Charlotte Observer

A Different Kind of Hero

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Charlotte Agenda

Take A Peek Into The Plaid Penguin's Operations and Igloo

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Modern Restaurant Management

How To Lead A Branding Discovery Process That Works

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