Viva Raw

Viva Raw provides nutritional raw juices and foods to Charlotte residents. After a few years in the marketplace, they charged us with refreshing their identity, cultivating the brand and honing the message while they expanded their product line and geographic footprint—and faced a growing number of competitors emerging in the marketplace. Our competitive analysis and careful research revealed that the company’s integrity and true commitment to nutrition was the differentiator. Couple that with the fun, friendly personality of Viva Raw, and suddenly they’re appealing to a broader audience.


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