Tum-E Yummies

Tum-E Yummies is a fun line of fruit-flavored kids’ drinks—and an emerging brand under the Coca-Cola umbrella. The TEY team came to us with basic brand elements in place, but ready to take their website, packaging and advertising to the next level. We created consumer and B2B ad campaigns (leading to a 32% increase in sales), as well as POS materials, a brand new website and ongoing monthly eBlasts to their subscribers. We were able to position TEY as a better-for-you option that moms and kids agree on—and that storeowners can count on flying off the shelves. Our team also helped develop a secondary brand for Tum-E Yummies Naturals, which is naturally sweetened with Stevia.

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