Queen Park Social
We were approached by what is now Queen Park Social with a rough concept for a bowling alley and charged with building a brand. But instead, with a little creativity and a compulsion to be different, we worked with the client to refine that concept to a more comprehensive offering: shuffleboard, life-size board games, lounge areas and, yes, bowling. An adult playground, if you will. We created a true brand experience around social interactions and social media—and Queen Park Social was born.