Noble Food & Pursuits

Jim Noble, the pastor and renowned chef behind two of Charlotte’s most celebrated dining experiences ( Rooster’s Wood-fired Kitchen and The King’s Kitchen & Bakery ), came to us for help aligning the overall restaurant group. But it’s so much more than a restaurant group—it’s Jim’s commitment to mankind: To provide honest care to people and revive their spirit in some way, whether at the dinner table or beyond. We created this brand with the goal of propelling Jim’s restaurants forward, while anchoring them with a brand that keeps Jim and his unique spirit at the core.


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