Moffett Restaurant Group
Award-winning chef Bruce Moffet is the owner of Moffett Restaurant Group (MRG), a collection of three restaurants with their own style, decor and cuisine. Bruce challenged us to anchor each restaurant concept with one strong, overarching identity—elevating the collective image without stifling each restaurant’s distinctive identity. Linking the three restaurants allowed us to create a familial vibe (not to mention cross-promotional opportunities). Highlighting the restaurants’ similarities helped us to brand the group: a masterclass in seasonally-driven cuisine. Today, MRG is known as an elite selection of dining options, and the familial concept has propelled each restaurant to even greater success.