littleSpoon & Comida

Owner of littleSpoon and what is now Comida came to us with a creative name, an affinity for fun and a concept unique to the Charlotte market. They needed help elevating the forgotten meals of breakfast and lunch to the level typically reserved only for dinner. They didn’t want to blend in with the existing landscape, so we used creative design and messaging elements to capture the standout personality of littleSpoon. Visuals of the team’s fresh takes on traditional favorites are matched with bold statements and interactive components—like a daily playlist that matches the restaurant’s menu for the day. Since its launch, littleSpoon has enjoyed a steady stream of customers, some of whom visit several times a week or more—a steady reminder that littleSpoon is always keeping it fresh.

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