Le Creuset is a French Cookware manufacturer best known for its colorfully-enameled cast-iron bakeware. But their offering continues to expand to arm cook and party host alike with comprehensive and unparalleled essentials. Le Creuset first challenged us to build a cross-promotional campaign between an existing line of wine tools and glassware and a new line of stoneware designed specifically for cheeses. The answer? We created a brand within a brand for Le Creuset, collaborating with chefs and culinary experts to make a wine and cheese push feel fun, simple and unpretentious. We built a cohesive story around the products through photography, stop-motion video and print collateral, complementing these pieces with original recipes, tips and pairing suggestions. As Le Creuset’s ongoing support marketing team, we continue to work with them on creating exciting, relevant campaigns to announce new products and breathe new life into tried-and-true favorites.