Cowfish is the first and only “sushi burger bar,” seamlessly fusing two niche products on the same menu—satisfying two wildly different cravings, and with a funky restaurant vibe to boot. They came to us for design of a “lookbook” to aid in their national expansion efforts—both attracting investors and solidifying a brand personality that could extend to other markets. So we took their zany brand and ran with it, using an illustration of a literal “cowfish” to describe the food, the environment and the unconventional experience in print collateral.

Think Small, We're Told It's The New Big.

Start a Project