EXPERTISE
The Plaid Penguin is a full-service branding, marketing and communications agency with 15 years of insight & expertise. Our Igloo is a hospitality-driven space where ideas flow, creativity ensues, strategies are built and brands are transformed.
A holistic set of creative services will build your brand’s reach across a wide range of channels, exposing your audience to powerful content that creates emotional connections.
BRANDING & CREATIVE DESIGN
01
BRAND POSITIONING
02
BRAND NAMING, STRATEGY & IDENTITY
03
WEB DESIGN & DEVELOPMENT
04
POS & PACKAGING DESIGN
05
ENVIRONMENTAL & SPACE DESIGN
06
PHOTOGRAPHY & STYLING
07
VIDEO, MOTION & ANIMATION
TPP is an unusual place where boundless creativity meets incisive thinking. We have the courage and the imagination to be daring. We were the kids who drew murals on our bedroom walls with crayons and ditched the how-to booklet that came with Legos.
But we also have discipline. The hidden work in any creative endeavor is the editing. If something isn’t making sense, we know how to quickly pivot and then fine tune it until it does. In the end, you’ll get stunning visuals and relatable content that give consumers a reason to look thrice.
Our holistic set of creative services will build your brand’s reach across a wide range of channels, exposing your audience to powerful content that creates emotional connections (much like food and drink do). We’re built for a digital-first world, but also very comfortable working in the analog (where food and drink are actually enjoyed).
WE BUILD APPETITES
SERVICES
Not just high impact. Lasting impact.
Your customers are exposed to a never-ending stream of marketing messages; most of it is getting filtered out as white noise.
MARKETING & COMMUNICATIONS
GET THEIR ATTENTION
What Sets Us Apart
Even if you are getting noticed, you still need to be sure you’re saying the right things. Now more than ever, consumers can make up their mind about how they feel about your product or service before they ever experience it firsthand. They love a good story, but can sniff out inauthentic storytelling. They want to connect with brands emotionally, but they like to be told the facts.
Our comprehensive marketing services address today’s omnichannel experience and the full customer journey, yielding smart campaigns that help you make some noise (and get results).
Whether it’s introducing your brand for the first time or doing what’s necessary to keep it relevant, we’ll help you deploy the right set of activations to grab—and hold—their attention.
01
SOCIAL MEDIA STEWARDSHIP
02
PUBLIC RELATIONS
03
COMMUNITY RELATIONS
04
MEDIA & EVENT PLANNING
05
CAMPAIGN MARKETING
Gain clarity on how to talk to your customers
SERVICES
We don’t just help build your brand.
We help build your business.
CONSULTING & ADVISORY
Predicting a trend and spotting a fad. Understanding who your audience really is: what their core beliefs are, where they are and where they go, what moves them emotionally and rationally. Knowing what your competitors are doing and how to separate yourself from them. This kind of knowledge is foundational to the success of any brand and yet, it is often overlooked in the haste to get something designed and launched.
Every good brand has a well-defined vision for why it matters. We research, analyze, and distill the key facts that you need to understand about the complicated F&B landscape to put your brand in a position of strength.
STRATEGY & ADVISORY SERVICES
Sometimes companies know that they need to do something—expand their product line, bolster their programming, build a restaurant or retail space—but they’re not exactly sure what. Often, this is a matter of not having the capacity to develop these ideas on your own. Sometimes, teams just need someone to facilitate their ideation process or help them overcome cultural or talent hurdles. Whatever the reason, we can help you get unstuck. We’ll ideate swiftly, then isolate the ideas that make the most sense for your business and then define them in detail.
CONCEPT DEVELOPMENT
01
VISIONING & CONCEPT DESIGN
02
FOOD & BEVERAGE MENU DEVELOPMENT
03
BRAND VISIONING SESSIONS
SERVICES
We don’t just help build your brand. We help build your business.
